What's it like to mingle with the elite of content marketers?

"Elie and his team have been phenomenal in establishing our in house content systems and setting the standards for our content program."

Anastasia Drinevskaya
CMO of Match Chain - Ex CEO of Cointelegraph

I. Intro Call

Just like the saying goes, you don’t show up to the first date wearing a wedding dress,  same goes here, our first call is not about us but you. We’re here to listen to your goals and problems and scope out if we’re a fit to work together. And you can rest easy knowing we’re not coming with an invoice in our hands trying to hand it to you before we end the call. The reason we’ve been quite successful with our current and past clients is that we only work with brands that we KNOW that we can make an impact.

II. Kickoff Call

If we found that your business is a good fit and you culturally align with our company, the kick off call is scheduled to bring actionable insights and value to take action on. If you feel confident to move forward, we will put a proposal together and send you the agreement document and invoice accordingly. 

III.Onboarding

Once an invoice is sent, we start by onboarding you to our ecosystem - we mainly introduce you to our superstar team, send you the onboarding forms and all the goodies that come with it. There’s nothing special here, just enjoy meeting your new content superteam.

IV. Knowledge Transfer

Onboarding is over, now what? It’s time to document and pack up all the relevant information about your brand, your customers, and your online persona. We go through all the necessary steps to establish guidelines and a feedback process that fits both of us. This step is crucial to maintain consistency and quality over all deliverables. 

V. Strategy & Roadmap

Based on all of the input we’ve received from your side, we will plan a content roadmap that is aligned with your business KPI’s and the available market opportunities. This roadmap takes into consideration all of the user awareness stages, starting from the warm and ready to buy users all the way to people who’ve never thought of you. Nailing down the strategy will set the ship in the right direction. 

VI. Content Deliverables

80% of our entire operation is around producing content. Each page produced is going through a laborious process until it’s live. Each content page goes through an SEO briefing process, where we gather all data from the SERPs and build a unique strategy for each page. Once the briefing is done, we send it to the writer for content writing and editing. Now that the content is ready, we go into designing the page and implementing it. All content deliverables are provided in a detailed sheet format, which reduces the possibility of errors and facilitates rapid feedback loops.

VII. Project Management

Clickup & Slack  has been the go-to software tools that help us manage our operations. We’ve set it up in a way you can get automated notifications on your deliverable statuses. Your account manager will be in touch with you daily through your dedicated slack channel.

VIII. Communication

Our dedication to daily, proactive engagement has enabled us to maintain client relationships for over three years. we will convey all of the wins, blockers,  and pending items in real time, with an end of day report to keep you looped in on what we're doing.

IX. Expectations

In our early days, we’ve lost relationships with clients due to the fact that we poorly managed expectations.We’re now more than ever committed to give our clients a full breakdown on what to expect with our services, ROI & commitment wise. We will never sugar coat it just to earn a few extra bucks.  Our motto: We underpromise and over deliver, again and again. 

X. Pricing Structures

When it comes to pricing, we broke it down to “pay per deliverable” since it brings the most clarity and transparency to our clients. Long gone are the days where you spend 6 months doing SEO and you’re left wondering where that money went. Our main deliverables are billed per “page” or per ”hour”.

XI. Billing

We use Stripe subscriptions, and auto-charge our clients on the 1st of every month. You can always opt out 3 & 7 days before we charge you for an upcoming month. 

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